Credit One Bank joins Shaq’s Fun House as the presenting partner, bringing an all-new fan experience to Big Game Weekend. Credit One Bank will anchor the festival with a one-of-a-kind photo experience that invites fans to shoot a hoop and “Shaq Proof Your Credit.” People will be given branded basketballs with the top tips from Shaq and Credit One Bank on ways to protect or re-build your credit, then asked to take a shot on a “Shaq Proof” basketball backboard for an epic photo capture. This activation taps into the nostalgic insight that the professional basketball league had to create “Shaq Proof” backboards to withstand Shaq’s powerful slam dunks.  

Along with this high-energy fan activity designed to showcase the brand’s commitment to credit education and planning for what’s ahead, Credit One Bank will be distributing premium giveaways.  Credit One Bank cardmembers will also enjoy exclusive perks, including access to expedited entry and premium on-site benefits, elevating the Shaq’s Fun House experience for thousands of fans.

The big game weekend gets even bigger this year with Waymo as the Official Ride-Hail Partner of Shaq’s Fun House! Meet the next vehicle in our public fleet: the Ojai. Prioritize your comfort and convenience in this spacious new vehicle offering ample headroom, leg room and cargo space. Guests can view the new Ojai, enjoy limited-edition & exclusive Waymo swag and of course a lot of Waymo fun! The future is here - ride Waymo throughout the Bay for the nation’s biggest game day.  Comment end  

Building on the excitement of Shaquille O’Neal’s number one candy with The Hershey Company, Shaq-A-Licious XL Gummies will turn Shaq’s Fun House into a candy playground fit for the world’s biggest kid. Fans can get their hands on the wildly popular gummies featuring Shaq’s larger-than-life face and step into the action with the Shaq-A-Licious Slam Dunk Photo Wall, a gravity-defying, social-ready moment where guests can jump, pose mid-air, and capture the perfect dunk.

Inside the Shaq-A-Licious zone, guests will also catch the first hints that something new and big is coming from Shaq and Hershey. No details yet, but the next Shaq-sized move in the candy aisle will allow guests at Shaq’s Fun House to be some of the first to try what’s next.

Shaq's favorite cola is bringing big flavor. As Official Soda of Shaq's Fun House, Pepsi will have a custom branded bar featuring exclusive Pepsi x Shaq’s Fun House cocktails and mocktails crafted with the iconic cola, its superior tasting Pepsi Zero Sugar, and more fan favorites.  Complimentary Pepsi will also be available across the festival so guests can stay refreshed all night long.

Anheuser-Busch returns with its strongest showing yet, featuring NÜTRL Vodka Seltzer, Bud Light, and Cutwater across every GA bar, VIP bar, and VIP table at the festival. Guests will enjoy a dedicated NÜTRL Vodka Seltzer festival bar and experience featuring premium product displays bringing Anheuser-Busch’s brands to life throughout Cow Palace.

BeatBox is delivering one of the biggest, boldest activations of the entire event with an oversized custom-branded carnival experience - a fully skinned attraction that brings their high-energy Party Punch identity to life. All attendees will also enjoy FREE BeatBox across GA and VIP as well as at the BeatBox activation and bar.

Coming Soon!

Stay connected during Shaq's Fun House. Verizon has you covered as the exclusive wireless and cellular partner of Shaq's Fun House. Verizon customers can score exclusive tickets to the event through Verizon Access on the My Verizon app and enjoy expedited entry via a dedicated fast lane - making it easier than ever to join the celebration.

Forever 21 is back on your feed! Shop Forever21.com for the latest trends.

Belvedere Vodka is proud to announce its partnership at Shaq’s Fun House! As the official vodka partner, Belvedere will be at the heart of the most electrifying celebrations, offering attendees an elevated experience with our exquisite, naturally smooth vodka. Get ready to toast to an unforgettable Big Game Weekend 2026 with Belvedere.

Thomasville will define the premium chill zones, building out a design-led lounge and photo moment where guests can reset, charge their phones, and capture the night in comfort and style.

Stay energized during Shaq's Fun House with Phorm Energy and the newly expanded portfolio of flavors including Silver Lightning, Screamin' Freedom, Grape Smash, Orange Fury and Blue Blitz. Derived from green tea extract, a natural source of caffeine, and crafted with zero sugar and natural flavors, Phorm Energy uses high-quality ingredients designed to provide the hydration and mental focus needed to enjoy the Big Game all weekend long.

Top Cup is a premium drinkware brand dedicated to enhancing every beverage experience with style, durability, and sustainability.  Top Cup is proudly designed, sourced, and made in the USA. Designed for tailgates, watch parties, stadium events, and everyday use, each cup is reusable, dishwasher-safe, and built to last. Top Cups combines fandom with functionality, offering a premium drinking experience that can be enjoyed throughout the year. Committed to quality, convenience, and eco-conscious living, Top Cups is redefining how fans celebrate and remember experiences - one sip at a time.