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Medium Rare

We are management and event production company with a unique understanding of “What’s Next” in live entertainment. We dream the impossible and create live experiences that uniquely bring people together.

We created and produce Shaquille O’Neal’s personal music festival series – Shaq’s Fun House – popping up at marquee sports & entertainment events around the world. We recently partnered with Rob Gronkowski to create his personal festival series – Gronk Beach – which will premiere at Super Bowl 2020 in Miami. In addition, we manage Shaquille O’Neal & Carnage, plus work with a variety of Partners to help them bring their Brand to life.

Focused at the intersection of Sports & Music, Medium Rare specializes in connecting partners to iconic artists, athletes, and live event properties. Partners we currently work with include JBL, American Express, Papa John’s, Reebok, Anheuser Busch, BANG, Bacardi, LYFT, Fan Duel, Porsche, and more.

Joe and Adam Richman first met at SFX Entertainment where the duo launched TomorrowWorld and grew the festival to over 150,000 fans from 100+ countries. After working with global festivals across Live Nation, Tomorrowland, and LiveStyle, Joe and Adam launched Medium Rare in 2017.

For more information, visit Medium Rare.